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Coty Announces Plans for New Metaverse Virtual Campus To ‘Upskill’ Global Workforce

Coty Campus, which will gamify global collaboration and engagement through a phygital reward system, opens later this year.

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By: Christine Esposito

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Coty Inc., through a partnership with tech innovator Spatial, is creating a virtual campus for its 11,000 global employees. The internal metaverse space—a.k.a. Coty Campus—will “upskill Coty’s global workforce and will empower future innovation for Coty’s broad portfolio of brands,” the company said in its announcement. “Coty is committed to being a leader in digital and continues to push the boundaries of innovation,” said Chief Digital Officer Jean-Denis Mariani. “With Coty Campus, we are p...

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